about

about

about

Kathy Schaefer

partner

Kathy Schaefer

partner

Skills & Tasks:
Project management, FAA Certified Drone Pilot (this bird can fly), grant writing, accounting, publishing, health and science research.

On any given day:
Kathy manages workflow of CR projects. She serves as editor for numerous state and national industry publications. She provides art direction, graphic design and photography. In addition to grant writing she also manages and handles grant evaluation, accounting, and reporting.
Background:
Her career includes being a hospital administrator, association public policy advisor and news media spokesperson. In the late ’90s and early 2000s, she managed a staff of more than 140 skilled and unskilled workers on two hospital campuses for McLaren Regional Hospitals. Kathy graduated with a BS in Dietetics from Michigan State University and began her professional career as a Registered Clinical Dietitian specializing in Surgical and Intensive Care.

Joe Ross

partner

Joe Ross

partner

Skills & Tasks:
Creative director over the firm’s film, print, and web media; lead marketing strategist and manages CR’s stock portfolio.

On any given day:
Joe is the firm’s jack-of-all-trades. When he’s not leading a project, he plays a supporting role to CR staffers. Joe also serves as our firm’s salesman, pitching our media campaigns to primary media and arranging executive-level sales meetings for our clients.
Background:
During the past decade, he launched technology companies and added health care and economic development to his range of expertise. He has extensive experience in producing publications, Internet strategies and traditional campaigns for Midwest-based companies. He served on the Chicago Economic Roundtable of the Federal Reserve for 12 years and was nominated as “Newsmaker of the Year” in 2008 by Booth newspapers. He is the past Chairman of the Michigan Chamber of Commerce’s Health Policy Committee and he served as an adviser to the Michigan Hospital Association’s Board of Directors. Regarding his academic achievements…he’s a college drop out.

services

Lisa Ferra

Lisa Ferra

On any given day:
Lisa is CR’s leading graphic designer producing corporate and industry magazines; as well as brochures and Internet graphic elements for website and social media channels.

Background:
She’s worked with a number of Michigan’s leading businesses and associations such as the Michigan State Medical Society, Sparrow Health System and political organizations on both sides of the aisle. Lisa is a constant-learner which is no surprise because she’s been self-taught for like… forever.

Matt Williams

Matt Williams

• Software engineer
• Programmer analyst
• Full Stack Developer

Our marketing firm — CR Marketing — and our digital news agency — CR News — are managed by four established experts. Their four skill sets include a deep web programer, marketing executive, graphic arts digital/print expert and a corporate operations manager. 
 
The four experts above create and guide our campaign strategies and design. They also manage our staff of creatives who are top-of-class Michigan State University apprentices, who serve a two year paid program. These top-of-class creatives go on to secure jobs at global firms, making on average $20,000 more than the average MSU CommArts graduate. 

Allison Clemons

• Graphic Designer
• Social Media Marketing
• Web Designer
• Mid Michigan Creative Alliance 
Representative 

Lydia Ballard

• Videographer

• Magazine photographer

• Graphic and Web Designer

• NBC TV editor/shooter (past)

Spencer Irvine

• Videographer
• Live Director
• Professional Referee (Past)

olivia

Olivia Huhn-Tarvudd

• PR Rockstar in training

Matt Hendrian

• Editor, Writer, Proof Reader

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509 N. Harrison Avenue East Lansing, Michigan 48823

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